Tuesday, August 2, 2011

5 Things to Avoid in Making a Logo Design

a contemporary logo design, many factors must be considered. For some, designing a logo looks a very simple task. However, in reality, it is not so. The vocation of a logo designer is more than just drawing a symbol or a sign to represent the company name. To create a contemporary logo design, many factors must be considered. For some, designing a logo looks a very simple task. However, in reality, it is not so. The vocation of a logo designer is more than just drawing a symbol or a sign to represent the company name. It includes a complete process of scrutinizing the company's history vision and mission.

Many designers are aware of what things to include in the logo design, but they are seldom educated as to what things to avoid. If you avoid these following mistakes, you will be able to create a logo design.

  1. 1.     Stock images:

Some designers try to make it easy for themselves by using stock images in the logo design. This is something that must be avoided because the stock images increase the chances of duplication of design. There are similar images of stock photos and this dulls your logo design.

  1. 2.     Incompatible fonts:

Some fonts look good on a particular company logo, but may not look the same on others. For corporate logos, you cannot employ casual and funky fonts since it becomes incompatible with the business image.

  1. 3.     Starting in color mode:

A logo that appears good in color may not look similar when it is in monochrome. Hence, you should avoid starting your process of designing a logo in color mode. Instead, finish it in the B/W mode and then check for compatibility of colors.

  1. 4.     Not involving the client:

Another thing you should avoid is being overconfident of yourself. Some designers make a mistake of not involving the clients in the designing of logo and end up creating a dissatisfactory client.

  1. 5.     Amateurs:

Most companies should avoid getting logo designed by amateurs. If you think a guy knows how to operate Photoshop and he will be able to create logos, you are totally mistaken. Try to steer clear of amateur and juvenile people because they will ruin your company image by creating sub-standard logos.

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Saturday, July 23, 2011

5 Logo Design Ideas that make an effective Corporate Brand!!

The idea for a logo begins with the notion of exemplifying a company's reflection. There are no bounds when it comes to creating a new logo design for an entity. To simplify, an effective logo design involves an extensive process. But the real dilemma for logo designers is how to come up with a thrilling idea for a logo design?

In order to liven up the creative brains, here are 5 logo design ideas that will lead to making successful logo designs. Many of you will claim to be well-informed about these concepts but trust me…following these simple points will introduce you to new world of logo design ideas.

1. Recognize your Industry:

The logo is employed to display the primary nature of your company. Most excellent logo designs are ones that reveal what the company does. A common instance would be a store and a cafe. Both the businesses require a logo design but have totally unique images. It is very important to understand every industry's nature.

2. Target your audience:

It is fundamental to ascertain your intended viewers before creating a logo. What age bracket will you be targeting? What is the average income level? What's their gender, their education level, their demographics, their likes and dislikes? Always develop you logo design to meet the criteria of you target audience. Bear in mind, if your logo doesn't appeal to your intended audience, it's totally ineffective.

3. Use figurative symbols:

It is a smart initiative to in reality, slot in a connotation in your logo design like, the shade in lieu of development or enthusiasm. However it is essential to confirm that the logo design doesn't look exaggerated. This is the trademark approach of famous logos.

4. Experiment with typography:

One more idea to make a logo design is experimenting with typography. Merely take the corporation name and provide an unusual typeface. Also test out a range of fonts with a variety of colors to see which one suits better. This will help you in comparing the different concepts you create.

5. Play with shapes:

Just like you can play with the fonts, you can also play with the shapes that you employ in the logo design. Try to rotate, twist and turn the symbols in the logo in order to give them a dual meaning.

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Friday, July 22, 2011

3 Different Ways to Make a Successful Logo Design!

Logo designs are the foundation stone of any brand identity. Hence they ought to be created in agreement with the requirements and appropriateness. For some corporations, a new logo design for their identity with a symbol is ideal, but for others they are simply not enough to interpret the meaning. Some companies boast names that have to be explained through both text and symbols.

Logo designs are the foundation stone of any brand identity. Hence they ought to be created in agreement with the requirements and appropriateness. For some corporations, a new logo design for their identity with a symbol is ideal, but for others they are simply not enough to interpret the meaning. Some companies boast names that have to be explained through both text and symbols.

The type of logo design that you use depends upon the nature and personality of your business. For example if your business image need a corporate touch, you can go for a typographic logo that looks simple and neat. On the other hand, if you need to explain the purpose of your company, you can adopt symbolic logo designs to portray the message.

Symbolic Logos:

The biggest advantage of symbolic logos is that they help the audience in easily interpreting the company's personality and character. Since a picture is worth a 1000 words, the symbol you use can easily express the message across to the intended audience. But using a symbolic logo can cause misrepresentations if not used correctly.

Typographic Logos:

 On the contrary, if you adopt a logo with typography, it will give your corporate name a simple and neat feel. Moreover, you can also experiment with the fonts to insert a certain level of creativity in them. Another useful advantage of typographic logos is that they make your logos look unique and memorable. If you have your own personal fonts, your brand will be remembered.

Symbol + Text Logos:

Another useful technique that some logo designers use is to employ both the benefits of symbolic and typographic logos. You can create a symbolic logo included with a type font that helps the audience interpret the brand easily. But the disadvantage in these types of logos is that you may cause clutter and confusion if not used wisely.

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Tuesday, July 19, 2011

Tips on using Symbols in Logo Design

A new logo design for a company, the symbol is epitomizes the depiction of the business. In context with the logo design world, a symbol is generally a mixture of graphic elements that symbolize somewhat about the firm.

When creating a new logo design for a company, the symbol is epitomizes the depiction of the business. In context with the logo design world, a symbol is generally a mixture of graphic elements that symbolize somewhat about the firm. The job of a logo designer is to use symbols fittingly and to steer clear of any falsification that may arise.

In order to use the best and appropriate symbols in your logo design, here are some tips that will tell you how to employ symbols for a better brand identity.

1. Narrative Symbols:

Bear in mind that creating a symbol in a narrative nature is extremely tough. So what you need to do is examine and make sure the shapes incorporated in your logo convey clear and appropriate representations.

2. Multi-Culture Perspective:

Look at your symbols from multi-cultured perspectives. This will enable you to attract an international stock of clients and target audience. Use Logo Design Symbols that are constant among all cultural contexts. This is because some signs have different trends in different cultures.

3. Double Meanings:

What you can also do is use symbols that denote dual meanings. This creates a conflict of interest and t will attract more than one target audience. But beware of not employing multiple symbols in one logo design that could probably depict contradictory ideas. This is because your purpose is to articulate a unified message through your brand identity.

4. Interactive Symbols:

The purpose of a symbol is to visually represent the company and its missions. This is the universal idea at the back of a logo design. But the logo designer must not be dull and boring. Instead they can use interactive symbols that interact with the target audience. Your logo must have the strength of making friends rather than enemies.

This creates a conflict of interest and t will attract more than one target audience.

a symbol is to visually represent the company and its missions. This is the universal idea at the back of a logo design. But the logo designer must not be dull and boring. Instead they can use interactive symbols that interact with the target audience. 

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Saturday, July 16, 2011

Tips to Make Clever Logos with Hidden Meanings

Nearly anybody can design a logo that is dull and boring. However, not everybody has the potential to build up a winning brand identity of a company. Designing a new logo design for a company is an essential element of naming any lawful firm. It represents the authentic image of the business and its undertaking. Company logos must constantly be created in a clever and creative manner. A logo that has no message or meaning is an inappropriate work out.

Designing a new logo design for a company is an essential element of naming any lawful firm. It represents the authentic image of the business and its undertaking. Company logos must constantly be created in a clever and creative manner. A logo that has no message or meaning is an inappropriate work out.

The work of a logo designer is to utilize his imaginative talent to twist and turn the logo design in such a manner that the foundation purpose of the business is noticeable. To ingeniously fit a connotation within a logo necessitates highest skills and inventiveness. Here are a few tips for logo designers to make creative logo design with hidden messages in them:

  1. 1.     Negative Space:

One of the most eminent techniques of devising clever logo designs with hidden meanings is through negative space. Negative space involves using the empty spaces left in the design to incorporate a connotation that tells something regarding the company and its missions. Of the famous examples, the FedEx logo is the ideal example that uses negative space to craft an arrow between the letters "E" and "x".

  1. 2.     Twisting the Font:

Typography is a whole new dimension these days. There are simply no bounds to what logo designers can achieve using the fonts. If carefully and meticulously twisted, the typeface of the logo design can spell out a hidden message for the target audience to read out.

  1. 3.     Bending the Numbers:

You never can imagine what you can create using numbers. Just rotate the numeral 3 and you can turn it into an ‘M' as well as a ‘W'. With the right amount of creativity and inventiveness, you can slot in a clever meaning into the design of your logo.

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Wednesday, July 13, 2011

5 Deadly Signs to Redesign Your Logo!

Starting a small business, your company needs a brand that portrays the true essence of your endeavors in the future. For that purpose you require a new logo design for your business to epitomize your image. But most logos are not everlasting. With the passage of time, they need to be updated in order to revise the image of the company.

But most organizations face difficulties in identifying the right time to redesign their logo. For them, the problem is recognizing the signs that lead to a logo redesign. Here are 5 deadly signs that signify that a business must go for a change in their logo design:

  1. 1.     Change in company name:

The first and most obvious reason to change your logo design is when your company undergoes a change in name. This seems evident, but if you alter your company name, it's imperative to revamp your logo and promotion materials to indicate the redesign. But your change must be such that it is visibly noticeable and applicable to the situation. But don't overdo it or else the customers will get doubtful of the change.

  1. 2.     You have diversified:

Sometimes, when your business is successful in one domain, you want to explore into new realms. Now when you go from personally serving each and every one of your clients to having more clients in other industries, a logo redesign can ease the change. The new brand redesign can assist in reinforcing service expectations.

  1. 3.     New target customers:

When you are targeting a relatively small target audience, you wish to expand your target more. This is so that you can capture more client base and gain more revenue. In order to serve a newer customer base, you need a fresh image that appeals to those intended audience.

  1. 4.     Image is out-dated:

With the passage of time, trends change. People who like one image might not like the same image in future. That is why you need to make sure that your logo design is not out-dated and is current with the preferences of the customers.

  1. 5.     Need to reconnect with clients:

When you feel that the connection between your clientele is getting weaker, it is a sign that you must revamp your corporate image. A fresh and new identity will allow you to reconnect with the clients and make a new impression on them.

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Tuesday, July 12, 2011

How to Create a Logo Design from Start till the End!

The process of designing a new logo design for a company isn't as easy as some people think. It entails a comprehensive and elaborative procedure of analyzing, developing and implementing a corporate identity. Some misconceive logo designing with art drawing and sketching. But the sketch work is just a single part of the logo design process.

Right from the information gathering to the execution phase, there are several stages involved in the creation of a logo design. Many of the novice and newbie logo designers are unaware of the entire process and sometimes skip a vital step. So let us take a journey of how logos are created from start till the end:

  1. 1.     Logo Design Brief:

The pre-design stage of a logo design involves writing a complete and comprehensive logo design brief. This is the job of the logo designer to collect all possible details regarding the project beforehand. In a brief, questions like elements of a logo, budget, deadline and other details. Make sure that you write each and every design requirements of your client since it is the client you have to satisfy in the end.

  1. 2.     Research:

After the briefing is complete, the logo designer moves onto the research and exploration stage. In this step, the logo designer tries to perform a thorough research on the company, its industry, its competitors and the current design trends in the market. Sometimes the process of investigation becomes exhaustive but you must be certain to collect all the information you require in your logo design project.

  1. 3.     Idea Generation:

When you are done assimilating all the necessary facts regarding the company, you start the creative process. A logo designer uses a brainstorming approach to dish out all the possible ideas and notions from their brain onto the paper. After all the creativeness and resourcefulness has been doled out, you start filtering the ideas to select the best one.

  1. 4.     Rough Sketches:

Before you start using Photoshop or Illustrator for your logo design, you must go through the sketching phase. This is because what looks good on screen may not look good on paper. Hence you must start designing on paper. This will also save you time in revisions.

  1. 5.     Covert to Digital Format:

After the final sketch of the logo design is prepared, now is the time to switch on your computer. Scan the sketches onto the computer and convert them into Illustrator files to work on. Now give the final touches to the logo design by adding the effects and color. Save the .AI and .EPS files for further revision.

  1. 6.     Final Client Review:

Before you can take a deep breath of relief, you must finalize your logo design with your client. After all, it is the client you will approve the design. Show the project files to the client and be ready for any further revisions or amendments. When the client gives you the green signal, you are completed with your logo design project.

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Monday, July 11, 2011

Tips on how to choose the Best Logo Designer

client faces the similar problem of choosing the right logo designer for their project. Getting a logo design for your business is a tricky thing… something unlike buying a pizza from a nearby store. Every client faces the similar problem of choosing the right logo designer for their project.  Getting a logo design for your business is a tricky thing… something unlike buying a pizza from a nearby store. We all know that a logo design can make or break a business. Hence, business owners must not rush into getting a brand identity as haste makes waste.

There are several issues surrounding the hiring of a logo designer that have to be taken into account by a client. Before you hire your logo designer to design a logo design, you need to make it certain that you are employing the right man for the right job. Before you hire your logo designer to design a logo design, you need to make it certain that you are employing the right man for the right job.Since logo design is an integral part of the corporate image, you cannot let an amateur ruin it. Here are a few tips on how to choose the best logo designer.

1. Financial Plan:

  • Ascertain how much you can expend on your logo design.
  • Find out the logo designer's flat charges or hourly tariff.
  • Learn about any advanced payment or installments with the designer.
  • Determine any chances of a discount that the designer is willing to give.

2. Standing in the market:

  • Verify the reputation of the designer through his client testimonials.
  • Verify their website and standing to authenticate their existence in the marketplace.
  • Explore for appraisals or any online stories on the earlier accomplishments of the logo designer.

3. Experience:

  • Inquire a proper resume to verify for learning and any previous experience.
  • Ask the designer if they have worked in any company in earlier period.
  • Also check the number of years he has been in the logo design industry.

4. Project Deadline:

  • Confirm your date of using the logo design for the launch of your business.
  • Ask the designer if they are capable of completing your work on the stated deadline.
  • Ask it the designer will constantly keep you posted on the proceedings of the project.
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Features of Famous Pepsi Logo Design

Pepsi is competitively the most accepted soft-drink beverage in the world after Coca-Cola. It was initially developed and formed in 1890's by a pharmacist named Caleb Bradham, who named his creation as "Brad's drink". However, later on in 1898, Bradham changed the name of his popular drink into "Pepsi-Cola". It was trademarked in the year 1903 and since then has become one of the hallmark brands in the world. It was trademarked in the year 1903 and since then has become one of the hallmark brands in the world.

Pepsi wanted to get a logo design for their corporation that was designed and remains more or less the same till today. The reputation and distinction of Pepsi's famous globe logo is based on its certain chief elements. Following are the salient features that make Pepsi logo a famous logo design and when you design a logo design, one should focus the following elements.

  • Font of Pepsi Logo:

The typography adopted in Pepsi logo has always been simple and straightforward. They have mostly used roman and italic that looked imperative and sophisticated. But after a series of alterations to their fonts, the latest adoption of fonts includes an all-lower case style. The aim was to make the name of the company simpler to read out.

  • Color of Pepsi Logo:

Pepsi logo contains two different colors have their own beauty. While almost everything about the Pepsi logo has been altered over the years, its two colors have remained constant. One semi-circle is red, whereas the other is blue with a centre of white, producing an image of the product that is very alluring. These colors were used to depict a sense of Americanism in the logo design.

  • Symbol of Pepsi Logo :

The symbol used in Pepsi logo is a three-dimensional object shaped as a world globe. It has two complementary colors and a whirlpool in the middle that divides the two parts of the logo. This symbol has been slightly altered over time. The latest redesign of the Pepsi logo took the shape inspired by the Mona Lisa smile. Other resemblances were found with the Obama campaign logo design as well, but these allegations were played down by Pepsi Co.

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5 Advantages of Getting a Professional Logo Design

These days there are many ways of getting a logo design but getting a "Professional Logo Design" is the main issue. Therefore, before you get a logo design for your company, you need to know all the proper features that can get you the right logo. Some basic elements make an effective logo design and if you get them packed in a professional way, you will be able to boost your company identity quickly.

If you wish to establish a professional image of your company and strengthen your brand, getting a Professional Logo Design is must.

Below I list 5 Reasons which will explain you the importance of getting a Professional Logo Design

  •  

 

  • Builds a Lasting Relation with Clients: After all, it's the clients we all are trying to please and persuade all the time. Only a professional logo design can help a corporate brand grow and create a long lasting impression among its customers. Always remember, if your logo is capable of attracting customers, it means you have picked the right logo for your company. Always, design a logo design for your company, which helps you, gain potential clients.

 

  •  Wins the Trust of Your Clients: Most important function of a logo design is to make a client trust in a company or its products. Especially if you are finance or banking related company, a customer would never invest in you until he trusts you and your services. Here, comes the need of getting a professional logo design, which makes a customer believe that he can rely on your services and he is in safe hands.
  • Conveys the Right Message about your company: Ideally, a company logo design should be able to communicate your company values, principles, mission and the nature of product or service you are offering. Therefore, if you get a Professional Logo, your clients will be able to know what are your products and services.
  • Powerful representation of Company Profile: If your logo represents you in a professional way, soon your company will gain unique recognition and stand out from your competitors.  Therefore, getting a professional logo can immensely help you build a strong company profile.
  • Makes you Memorable and Unforgettable: In today's competitive world, it has become confusing for clients to choose the right brand. Therefore, it is important to have a logo design, which your customers remember in the end. Nike and McDonald's logo are some very good examples of being memorable and unforgettable logo.
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Short-Term Thinking can Damage your Logo Design

A logo design plays a pivotal role in the brand building process of any business. Nowadays, creating a brand is more vital than creating products. Especially for small businesses, getting a logo design is fundamental in cementing their place as a competent and reputable organization.

Many a times, small business owners underestimate the worth of corporate logos and in the process fail to analyze the long-term vision of their brand identity. They think that corporate logos are just a run of the mill part of business. What they don't recognize is that corporate logos designed with a short-term thinking can damage their corporate identity in the long run.

Here are 5 damaging practices that lead to a short-term approach in logo designing.

Acquiring a 5-minute logo:

When small business owners adopt a short-term thinking, they design a logo design that they can get in minutes. They believe that time should not be ‘wasted' on corporate logos. In the process they end up acquiring a meaningless symbol to represent their business. Corporate logos cannot be made in 5 minutes because they entail a thorough and comprehensive research methodology.

Following Logo Design Trends:

The next thing that signifies short-term thinking in logo designing is following trends. Logo design trends are unstable. They alter every year with the changing preferences of people. If you hold a short-term approach, you will fail to foresee the shifts in logo design trends. What you design today may not be relevant in the coming years. By following trends, your business logo will become obsolete.

Designing on particular occasions:

Sometimes, designers base their logo design concept on a particular occasion like Christmas or Halloween. This creates a short-term scope of the corporate logo and it becomes obsolete once the occasion passes away. Hence, logo designers must base their design concepts on a particular event or occasion.

Expanding your Business:

Many small business owners don't realize that there are no shortcuts in logo designing. Corporate logos designed with a short-range thinking are never successful as they become inappropriate once you start expanding your business. When a company diversifies its operations, the corporate logo must also encapsulate the expansion. Hence, short-term thinking can damage your corporate logo in the long run.

Changing Customer Needs:

Without proper research and investigation, your corporate logos will not be able to properly address the customer needs. Since human preferences and taste change erratically, a short-term thinking can make your logo outdated and old fashioned.

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Sunday, July 10, 2011

Advantages of a Logo Design for Small Business Owners

one needs to consider dozens of things.From deciding  of the office location, setup, hiring of employees, arranfing office equipments, marketing to other endless things. However, these things are secondary for a business success but the main thing is delievering the main idea of your business….here comes the need of getting a logo design.

When starting a business, big or small, one needs to consider dozens of things.From deciding  of the office location, setup, hiring of employees, arranfing office equipments, marketing to other endless things. However, these things are secondary for a business success but the main thing is delievering the main idea of your business….here comes the need of getting a logo design.

If you want to gain online recognition and strong market presence, it is very important to get a logo design for your company. It is the symbol, which will build the corporate identity of your business and bring you targeted customers. In short, a logo design plays the most important role in making any small business successful. Most of the small business owners ignore this idea of getting a logo, not thinking it more than an image. They do not realize the fact that only a logo can make them stand unique amongst their competitors in a competitve industry.

Therefore, to explain the real importance of getting a logo design to small business owners, I have listed few advantages below:

  • You will win the trust and support of your potential clients
  • You will easily reach your targeted customers
  • Gain a unique corporate identity amongst your customers
  • Will earn genuine reputation for your brand
  • Your business will become memorable for your clients
  • Right message will be conveyed to the targeted customers

However, looking at the cost of famous logos, many small business owners skip the idea of getting a professional logo design. Now, I think with the arrival of so many logo design contests, getting a logo is not a big thing anymore. Online you get to see so many famous logo design contest sites and other custome logo companies, that at times it beecomes hard to pick the right logo design company. Whenever, you design a logo design, keep these advantages in mind and you will definitely end up with a successful logo design.

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How to Balance the Elements in Logo Design

A company to get a logo design is as important as establishing a business plan. But it is not as easy as going to a designer and getting a symbol and a slogan. It goes beyond all this simplicity of symbol creation. Instead, it necessitates a rich understanding of the business, how it can best be symbolized and how will it capture the mind of your market. Following are some ways to balance the elements in your logo design.

For a company to get a logo design is as important as establishing a business plan. But it is not as easy as going to a designer and getting a symbol and a slogan. It goes beyond all this simplicity of symbol creation. Instead, it necessitates a rich understanding of the business, how it can best be symbolized and how will it capture the mind of your market. Following are some ways to balance the elements in your logo design.

Selection of Color:

Each color has a unique and significant meaning. Some colors have the properties of making you mad, some will make you calm, and some will make you uncomfortable, and so on. Each color has different psychological effect on people. So a first-rate authority of this information will prove very helpful to design a logo design of your company.

Choosing Fonts:

The fonts and typography in a logo design set the tone of your business. Whatever fonts you adopt, they reflect on the personality of your business. For example, using casual fonts like Comic Sans create an impression that your company mindset is childish and of the juvenile type. While other formal fonts like the Sans Serif family exhibit elegance and class of a business.

Arrangement of Elements:

Choosing the correct images and shapes for your logo needs considerable amount of thought and contemplation. Excessive corporate logos, with lots of elements can leave you perplexed and plagued. On the hand, keeping the design too simple also leaves them unenthusiastic without an obvious idea of ​​what the company is about. Always use a trial and error method on your logo to check if it is compatible with the target audience or not. Although it can seem a daunting task, but once overcome, you will collect the fruits of more response and more performance.

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Prominent Features of FedEx Logo Design

FedEx logo is among the most successful and famous corporate logos of the world. It is an iconic symbol in the category of hidden logos. Still many people are unaware about the creativity shown in the simple yet effective logo with a hidden message. FedEx wanted to get a logo design for their entity. Therefore, they acquired the services of Lindon Leader, Senior Design Director at Landor Associates, in 1994.

The FedEx logo is among the most successful and famous corporate logos of the world. It is an iconic symbol in the category of hidden logos. Still many people are unaware about the creativity shown in the simple yet effective logo with a hidden message. FedEx wanted to get a logo design for their entity. Therefore, they acquired the services of Lindon Leader, Senior Design Director at Landor Associates, in 1994.

It has received over 40 laurels for its beautifully concealed message, with Rolling Stone Magazine labeling it among the 8 best logos of the decade. There are certain specialties about the FedEx logo design that makes it a memorable corporate identity. Let us explore the various elements included in the FedEx logo design that have contributed to its huge success in the corporate world.

Shape of FedEx Logo:

The FedEx logo is renowned for its meticulously designed shape which includes a hidden message within the design. If you observe closely, there is an arrow visible between the letters ‘E' and ‘X', which signifies speed and progress of the company.

Color of FedEx Logo:

While the standard colors used in the FedEx corporate logo are orange and purple. But there are several other variations of logo designs also used for its other operating units. With the purple being standard in all versions, other colors used with it are green, red (for FedEx Freight), yellow (for FedEx Trade Networks), blue (for FedEx Kinko's) and grey (for FedEx Services).

Font of FedEx Logo:

At first, the FedEx logo read "Federal Express" but then it was abbreviated to FedEx, only. The fonts of FedEx logo are kept relatively simple and straightforward so that the negative space can be easily used. The font used is called Futura Bold which was changed to accommodate the creative element of the hidden arrow.

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Important Elements of Fashion Logos:

Fashion is a symbol of glamour, beauty and style. Being in fashion industry one should definitely get a logo design as the industry itself is about creativity and filled with colors. Many names from the fashion world are among the top brands of the world and their logo designs have contributed largely in making them successful.

A logo of a fashion brand plays an important role in making it recognizable and memorable for its customers. A fashion logo is like a seal which if imprinted on a garment makes the clothing valuable and branded.

However, the role of logos has changed in the fashion world. Owners of fashion houses have realized that customers don't buy a product only for its good quality but also what the brand stands for. This is why; there are some important elements which need to be considered while designing a fashion logo.

Colors in Fashion Logo Design

We all know that fashion industry is all about colors and hues; therefore we need to be very careful with selection of colors for a fashion logo. Generally, fashion logo designs are expected to be catchy and appealing for everyone. As fashion industry is mainly about females so bright shades of Red, Pink, Gold, Silver and Orange are used more. However, any color can work well for fashion logo, only if there is a good balance of bright and dark.

Fonts for Fashion Logo Design:

Fonts of a Fashion logo design depict the style and taste of a particular fashion brand. It's not important to use formal and straight fonts for a fashion logo design. Therefore, when you design a logo design for a fashion house, prefer swirly or funky fonts in a professional manner. It is also important to use clean fonts so your customers know exactly what fashion products are you are selling.

Images for Fashion Logo Design:

For a fashion logo design, images of mannequins or clothings work the best. But try to use images which clearly portray your fashion products and accessories. However, avoid using images from the internet as it comes with the risk of trademark infringement.

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5 Easy tips to make an Impressive Logo Design Portfolio

Design a logo design for your business is not an easy job and if someone has invested so much time and money into a design that is so good, then what they have to offer should be just as good. But what does it take to make an eye catching logo design portfolio that made you wish you had thought of it yourself? This article will go over pointers as to how to make a good logo design portfolio.

Showcase Your Logo Design Portfolio

Usually, the first step you will need to take as an aspiring logo designer or a new logo designer is to put together one of the best logo design portfolio that shows all of your very best work and achievements.By doing this you will be best prepared to enter the field of designing and you want a portfolio to introduce your work and expose yourself in the market.

Important Details to Include in Your Portfolio

When designing your portfolio, it will give useful insights into your logo design knowledge as well as allow prospective clients to see how talented you are and an idea of what to expect if they hire you for your logo designing skills. The key is to showcase your logo designs that you have personally crafted to perfection at the front of your portfolio. Get a logo design for your portfolio. A good logo design portfolio should include only your best work of different designs and industries, andyour very best work in front. To make it good, it should include at least 5 design elements:

  1. It should describe the services you provide.
  2. It should be just as effective with or without color.
  3. It should cover all the pertinent details that meet the needs of purchasers.
  4. It must be relevant to the industry it identifies.
  5. It should leave a lasting impression.

Creating a Good Logo Design Portfolio

However, how do you construct a good portfolio that is both engaging and interesting? Since you are a designer, you want to put your best foot forward by showing your inventive side by creating an alluring portfolio. This is why it is so important to design a profitable showcase of your expertise and skills. Take a look at what it takes to createand maintain a powerful logo design portfolio:

  • Design alogo design portfolio that is pleasing to the eyes.
  • Place your best logos in front to make a good first impression.
  • Display you work with care by making sure they are neat and organized.
  • Add your best purchasers' testimonials to your portfolio.
  • Update your portfolio regularly to stay current and competitive.

 

How to make a Good Logo Design Portfolio

 

Write a little introduction about yourself and about your logo designing business and what clients can expect if they hire you to design their logos. Design a logo design that is current and is up to speed with your goals. Try to put yourself into every single project you work on. This will help you to only get the best logo design results.

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Evolution of McDonalds Logo Design

A satisfactory and prominent brand has always been a key requirement for any business. The global advancement has caused companies to create a design identity for the brand and its product. The logo affirms the quality and genuineness of the product worldwide. When you design a logo design, it should accurately reflect your brand. Therefore, when McDonald's has expanded its operations around the world, it used a logo that promises the value of products worldwide.

Possessing a satisfactory and prominent brand has always been a key requirement for any business. The global advancement has caused companies to create a design identity for the brand and its product. The logo affirms the quality and genuineness of the product worldwide. When you design a logo design, it should accurately reflect your brand. Therefore, when McDonald's has expanded its operations around the world, it used a logo that promises the value of products worldwide.

In 1962, the owners of McDonald's decided they wanted to get a logo design for their company. For that purpose, the services of Jim Schindler was employed. The meaning and personality of McDonalds' activity is evidently described by the famous design of McDonald's logo containing the golden arches. Later on, in 1968, the name "McDonald's" was also attached to the McDonald's ‘M' in the logo design.

Shape of McDonald's Logo:

The renowned golden arches were originally designed to look like the curved shape symbol found sideways of the restaurant. Later, McDonald's logo combined the two arcs in the famous "M" now identified around the world. Thus, the McDonald's logo has a simple gold "M", which echoes the name of the food chain.

Color of McDonald's Logo:

Two tones gold and red are used in the McDonald's logo to represent their brave personality. Gold dye is employed on the two arches that form the "M" in the McDonald's logo. Conversely, the red color is used to fill the background of illustrious McDonald logo. These colors are used to evoke the appetite of customers.

Font of McDonald's Logo:

The fonts of McDonald's logo are elegantly simple and easy for the normal customer to remember. The word "McDonald's" has been embossed in a carefully straightforward font which defines the honest image of the firm.

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The Origins of Logo Designing!!

Here is a lot of text and reference available for famous brands and their logo designs. But we hardly know the true genesis of logo designing. Each day we view plentiful corporate identities and their innovative logo designs.

There is a lot of text and reference available for famous brands and their logo designs. But we hardly know the true genesis of logo designing. Each day we view plentiful corporate identities and their innovative logo designs. But before we design a logo design, do we ever give a thought about the evolution of logo designing? So let us view the complete history and origins of logos right from the distant past to the contemporary time.

Greek Origins:

While you would not find a specific story about the origins of famous logos, the term "logo" is taken from the Greek word ‘logos/ which mean ‘word'. A related expression used these days is "logotype" that stands for "type of several letters spread in one section". In ancient times, the logo was employed as a secret message by Greeks to communicate secret messages of their kings and rulers. Many early Greek and Roman coins portray the monograms (or logos as we say today) of rulers.

Trading symbols:

In the 13th century, the logo was used I the form of a trading symbol. Merchants at that time used monograms and trademarks to differentiate their trading items. Some of the most prominent users of this technique were farmers, goldsmiths, paper makers, and other traders. And farmers set the tone for branding by employing hot iron stamps to brand their cattle from one another.

The first Logos for Corporations:

One of the first companies to get a logo design for their corporation was the Prudential Insurance's "The Rock of Gibraltar" logo. It was designed in 1890's. One more early corporate identity is RCA's old Nipper logo designed in 1910. The Chase Logo, created by Chermayeff & Geismar in 1960 is known to have set the standards for modern logo designing. The Chase logo with its exemplary design was the foremost abstract logo of the contemporary period.The Chase logo with its exemplary design was the foremost abstract logo of the contemporary period.

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types of logo design

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Saturday, July 9, 2011

Features of a Successful Dental Logo Design

If you are a dentist working to achieve success with your dental business, you will need every advantage. Therefore, design a logo design that represents your company in a professional manner. A good logo design is the one that is custom made to your specifications and very well explains your overall business operation. It can help to attract new customers, retain current customers and increase patient dental care. Read further to learn about the features of successful dental logo designs and how creating one of the best logo designs can help your business succeed.

 

Get a Professional Logo Designs for Your Dental Business

 

Instead of getting a generic dental logo design, seek the service of a professional graphic designer company to create a personalized design just for you. Graphic design companies strive to make sure that the image and brand of your business is represented on your logo. They will talk to you about your business plan and goals, and then they will target your audience and competitors by creating a logo to fit your business needs. Once they have researched and obtained enough information, they will customize a logo that defines your business and what it offers customers. Always remember, a logo design is for gaining an authentic presence in the related industry.

 

 

Design a Logo Design for Your Dental Business: Features

 

List of some features of a successful dental logo design:

 

  • Make use of symbols, text, and other illustrations
  • Make sure it captures the essence of your business image
  • Make it simple and memorable
  • Avoid flashy or cluttered designs
  • Give it a professional look
  • Choose the proper color schemes
  • Make sure it is unique and different from closely associated competitors
  • Make sure it is effective
  • Make it timeless and versatile
  • Try not to use more than three colors when creating your logo
  • Avoid using more than two fonts
  • Do not include unnecessary information
  • Make it easy to read by using a nice font
  • Make your logo recognizable
  • Develop unique layout for the logo
  • Create several variations before choosing the final logo
  • Make sure the logo has some connection to your business brand
  • Make sure the logo is aligned properly
  • Make it consistent and easy to describe
  • Don't make the logo too distracting
  • It should represent your business
  • Avoid bright unattractive colors such as dark, dull or bright colors

 

Features of Successful Logo Designs for Dental Business

While your personalized business logo design is being created, make sure you are involved throughout the designing process. The logo designer that you are working with should let you see mock-ups and ask for your input before the final logo is completed. Keep in mind that logo designers are experts at designing some of the finest logos around so listen to their suggestions and make changes that will fill your business vision. Don't make the mistake of dismissing their suggestions before you've had a chance to think it through. However, the end result should be that you are 100 percent satisfied and happy with what your logo design.

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