Tips to Make Clever Logos with Hidden Meanings

Nearly anybody can design a logo that is dull and boring. However, not everybody has the potential to build up a winning brand identity of a company. Designing a new logo design for a company is an essential element of naming any lawful firm. It represents the authentic image of the business and its undertaking. Company logos must constantly be created in a clever and creative manner. A logo that has no message or meaning is an inappropriate work out.

Designing a new logo design for a company is an essential element of naming any lawful firm. It represents the authentic image of the business and its undertaking. Company logos must constantly be created in a clever and creative manner. A logo that has no message or meaning is an inappropriate work out.

The work of a logo designer is to utilize his imaginative talent to twist and turn the logo design in such a manner that the foundation purpose of the business is noticeable. To ingeniously fit a connotation within a logo necessitates highest skills and inventiveness. Here are a few tips for logo designers to make creative logo design with hidden messages in them:

1. 1.     Negative Space:

One of the most eminent techniques of devising clever logo designs with hidden meanings is through negative space. Negative space involves using the empty spaces left in the design to incorporate a connotation that tells something regarding the company and its missions. Of the famous examples, the FedEx logo is the ideal example that uses negative space to craft an arrow between the letters "E" and "x".

1. 2.     Twisting the Font:

Typography is a whole new dimension these days. There are simply no bounds to what logo designers can achieve using the fonts. If carefully and meticulously twisted, the typeface of the logo design can spell out a hidden message for the target audience to read out.

1. 3.     Bending the Numbers:

You never can imagine what you can create using numbers. Just rotate the numeral 3 and you can turn it into an ‘M' as well as a ‘W'. With the right amount of creativity and inventiveness, you can slot in a clever meaning into the design of your logo.

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Prominent Features of FedEx Logo Design

FedEx logo is among the most successful and famous corporate logos of the world. It is an iconic symbol in the category of hidden logos. Still many people are unaware about the creativity shown in the simple yet effective logo with a hidden message. FedEx wanted to get a logo design for their entity. Therefore, they acquired the services of Lindon Leader, Senior Design Director at Landor Associates, in 1994.

The FedEx logo is among the most successful and famous corporate logos of the world. It is an iconic symbol in the category of hidden logos. Still many people are unaware about the creativity shown in the simple yet effective logo with a hidden message. FedEx wanted to get a logo design for their entity. Therefore, they acquired the services of Lindon Leader, Senior Design Director at Landor Associates, in 1994.

It has received over 40 laurels for its beautifully concealed message, with Rolling Stone Magazine labeling it among the 8 best logos of the decade. There are certain specialties about the FedEx logo design that makes it a memorable corporate identity. Let us explore the various elements included in the FedEx logo design that have contributed to its huge success in the corporate world.

Shape of FedEx Logo:

The FedEx logo is renowned for its meticulously designed shape which includes a hidden message within the design. If you observe closely, there is an arrow visible between the letters ‘E' and ‘X', which signifies speed and progress of the company.

Color of FedEx Logo:

While the standard colors used in the FedEx corporate logo are orange and purple. But there are several other variations of logo designs also used for its other operating units. With the purple being standard in all versions, other colors used with it are green, red (for FedEx Freight), yellow (for FedEx Trade Networks), blue (for FedEx Kinko's) and grey (for FedEx Services).

Font of FedEx Logo:

At first, the FedEx logo read "Federal Express" but then it was abbreviated to FedEx, only. The fonts of FedEx logo are kept relatively simple and straightforward so that the negative space can be easily used. The font used is called Futura Bold which was changed to accommodate the creative element of the hidden arrow.

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