Sunday, July 10, 2011

Important Elements of Fashion Logos:

Fashion is a symbol of glamour, beauty and style. Being in fashion industry one should definitely get a logo design as the industry itself is about creativity and filled with colors. Many names from the fashion world are among the top brands of the world and their logo designs have contributed largely in making them successful.

A logo of a fashion brand plays an important role in making it recognizable and memorable for its customers. A fashion logo is like a seal which if imprinted on a garment makes the clothing valuable and branded.

However, the role of logos has changed in the fashion world. Owners of fashion houses have realized that customers don't buy a product only for its good quality but also what the brand stands for. This is why; there are some important elements which need to be considered while designing a fashion logo.

Colors in Fashion Logo Design

We all know that fashion industry is all about colors and hues; therefore we need to be very careful with selection of colors for a fashion logo. Generally, fashion logo designs are expected to be catchy and appealing for everyone. As fashion industry is mainly about females so bright shades of Red, Pink, Gold, Silver and Orange are used more. However, any color can work well for fashion logo, only if there is a good balance of bright and dark.

Fonts for Fashion Logo Design:

Fonts of a Fashion logo design depict the style and taste of a particular fashion brand. It's not important to use formal and straight fonts for a fashion logo design. Therefore, when you design a logo design for a fashion house, prefer swirly or funky fonts in a professional manner. It is also important to use clean fonts so your customers know exactly what fashion products are you are selling.

Images for Fashion Logo Design:

For a fashion logo design, images of mannequins or clothings work the best. But try to use images which clearly portray your fashion products and accessories. However, avoid using images from the internet as it comes with the risk of trademark infringement.

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