Prominent Features of FedEx Logo Design

FedEx logo is among the most successful and famous corporate logos of the world. It is an iconic symbol in the category of hidden logos. Still many people are unaware about the creativity shown in the simple yet effective logo with a hidden message. FedEx wanted to get a logo design for their entity. Therefore, they acquired the services of Lindon Leader, Senior Design Director at Landor Associates, in 1994.

The FedEx logo is among the most successful and famous corporate logos of the world. It is an iconic symbol in the category of hidden logos. Still many people are unaware about the creativity shown in the simple yet effective logo with a hidden message. FedEx wanted to get a logo design for their entity. Therefore, they acquired the services of Lindon Leader, Senior Design Director at Landor Associates, in 1994.

It has received over 40 laurels for its beautifully concealed message, with Rolling Stone Magazine labeling it among the 8 best logos of the decade. There are certain specialties about the FedEx logo design that makes it a memorable corporate identity. Let us explore the various elements included in the FedEx logo design that have contributed to its huge success in the corporate world.

Shape of FedEx Logo:

The FedEx logo is renowned for its meticulously designed shape which includes a hidden message within the design. If you observe closely, there is an arrow visible between the letters ‘E' and ‘X', which signifies speed and progress of the company.

Color of FedEx Logo:

While the standard colors used in the FedEx corporate logo are orange and purple. But there are several other variations of logo designs also used for its other operating units. With the purple being standard in all versions, other colors used with it are green, red (for FedEx Freight), yellow (for FedEx Trade Networks), blue (for FedEx Kinko's) and grey (for FedEx Services).

Font of FedEx Logo:

At first, the FedEx logo read "Federal Express" but then it was abbreviated to FedEx, only. The fonts of FedEx logo are kept relatively simple and straightforward so that the negative space can be easily used. The font used is called Futura Bold which was changed to accommodate the creative element of the hidden arrow.

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