5 Logo Design Ideas that make an effective Corporate Brand!!

The idea for a logo begins with the notion of exemplifying a company's reflection. There are no bounds when it comes to creating a new logo design for an entity. To simplify, an effective logo design involves an extensive process. But the real dilemma for logo designers is how to come up with a thrilling idea for a logo design?

In order to liven up the creative brains, here are 5 logo design ideas that will lead to making successful logo designs. Many of you will claim to be well-informed about these concepts but trust me…following these simple points will introduce you to new world of logo design ideas.

1. Recognize your Industry:

The logo is employed to display the primary nature of your company. Most excellent logo designs are ones that reveal what the company does. A common instance would be a store and a cafe. Both the businesses require a logo design but have totally unique images. It is very important to understand every industry's nature.

2. Target your audience:

It is fundamental to ascertain your intended viewers before creating a logo. What age bracket will you be targeting? What is the average income level? What's their gender, their education level, their demographics, their likes and dislikes? Always develop you logo design to meet the criteria of you target audience. Bear in mind, if your logo doesn't appeal to your intended audience, it's totally ineffective.

3. Use figurative symbols:

It is a smart initiative to in reality, slot in a connotation in your logo design like, the shade in lieu of development or enthusiasm. However it is essential to confirm that the logo design doesn't look exaggerated. This is the trademark approach of famous logos.

4. Experiment with typography:

One more idea to make a logo design is experimenting with typography. Merely take the corporation name and provide an unusual typeface. Also test out a range of fonts with a variety of colors to see which one suits better. This will help you in comparing the different concepts you create.

5. Play with shapes:

Just like you can play with the fonts, you can also play with the shapes that you employ in the logo design. Try to rotate, twist and turn the symbols in the logo in order to give them a dual meaning.

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The Origins of Logo Designing!!

Here is a lot of text and reference available for famous brands and their logo designs. But we hardly know the true genesis of logo designing. Each day we view plentiful corporate identities and their innovative logo designs.

There is a lot of text and reference available for famous brands and their logo designs. But we hardly know the true genesis of logo designing. Each day we view plentiful corporate identities and their innovative logo designs. But before we design a logo design, do we ever give a thought about the evolution of logo designing? So let us view the complete history and origins of logos right from the distant past to the contemporary time.

Greek Origins:

While you would not find a specific story about the origins of famous logos, the term "logo" is taken from the Greek word ‘logos/ which mean ‘word'. A related expression used these days is "logotype" that stands for "type of several letters spread in one section". In ancient times, the logo was employed as a secret message by Greeks to communicate secret messages of their kings and rulers. Many early Greek and Roman coins portray the monograms (or logos as we say today) of rulers.

Trading symbols:

In the 13th century, the logo was used I the form of a trading symbol. Merchants at that time used monograms and trademarks to differentiate their trading items. Some of the most prominent users of this technique were farmers, goldsmiths, paper makers, and other traders. And farmers set the tone for branding by employing hot iron stamps to brand their cattle from one another.

The first Logos for Corporations:

One of the first companies to get a logo design for their corporation was the Prudential Insurance's "The Rock of Gibraltar" logo. It was designed in 1890's. One more early corporate identity is RCA's old Nipper logo designed in 1910. The Chase Logo, created by Chermayeff & Geismar in 1960 is known to have set the standards for modern logo designing. The Chase logo with its exemplary design was the foremost abstract logo of the contemporary period.The Chase logo with its exemplary design was the foremost abstract logo of the contemporary period.

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