Evolution of McDonalds Logo Design

A satisfactory and prominent brand has always been a key requirement for any business. The global advancement has caused companies to create a design identity for the brand and its product. The logo affirms the quality and genuineness of the product worldwide. When you design a logo design, it should accurately reflect your brand. Therefore, when McDonald's has expanded its operations around the world, it used a logo that promises the value of products worldwide.

Possessing a satisfactory and prominent brand has always been a key requirement for any business. The global advancement has caused companies to create a design identity for the brand and its product. The logo affirms the quality and genuineness of the product worldwide. When you design a logo design, it should accurately reflect your brand. Therefore, when McDonald's has expanded its operations around the world, it used a logo that promises the value of products worldwide.

In 1962, the owners of McDonald's decided they wanted to get a logo design for their company. For that purpose, the services of Jim Schindler was employed. The meaning and personality of McDonalds' activity is evidently described by the famous design of McDonald's logo containing the golden arches. Later on, in 1968, the name "McDonald's" was also attached to the McDonald's ‘M' in the logo design.

Shape of McDonald's Logo:

The renowned golden arches were originally designed to look like the curved shape symbol found sideways of the restaurant. Later, McDonald's logo combined the two arcs in the famous "M" now identified around the world. Thus, the McDonald's logo has a simple gold "M", which echoes the name of the food chain.

Color of McDonald's Logo:

Two tones gold and red are used in the McDonald's logo to represent their brave personality. Gold dye is employed on the two arches that form the "M" in the McDonald's logo. Conversely, the red color is used to fill the background of illustrious McDonald logo. These colors are used to evoke the appetite of customers.

Font of McDonald's Logo:

The fonts of McDonald's logo are elegantly simple and easy for the normal customer to remember. The word "McDonald's" has been embossed in a carefully straightforward font which defines the honest image of the firm.

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