Short-Term Thinking can Damage your Logo Design

A logo design plays a pivotal role in the brand building process of any business. Nowadays, creating a brand is more vital than creating products. Especially for small businesses, getting a logo design is fundamental in cementing their place as a competent and reputable organization.

Many a times, small business owners underestimate the worth of corporate logos and in the process fail to analyze the long-term vision of their brand identity. They think that corporate logos are just a run of the mill part of business. What they don't recognize is that corporate logos designed with a short-term thinking can damage their corporate identity in the long run.

Here are 5 damaging practices that lead to a short-term approach in logo designing.

Acquiring a 5-minute logo:

When small business owners adopt a short-term thinking, they design a logo design that they can get in minutes. They believe that time should not be ‘wasted' on corporate logos. In the process they end up acquiring a meaningless symbol to represent their business. Corporate logos cannot be made in 5 minutes because they entail a thorough and comprehensive research methodology.

Following Logo Design Trends:

The next thing that signifies short-term thinking in logo designing is following trends. Logo design trends are unstable. They alter every year with the changing preferences of people. If you hold a short-term approach, you will fail to foresee the shifts in logo design trends. What you design today may not be relevant in the coming years. By following trends, your business logo will become obsolete.

Designing on particular occasions:

Sometimes, designers base their logo design concept on a particular occasion like Christmas or Halloween. This creates a short-term scope of the corporate logo and it becomes obsolete once the occasion passes away. Hence, logo designers must base their design concepts on a particular event or occasion.

Expanding your Business:

Many small business owners don't realize that there are no shortcuts in logo designing. Corporate logos designed with a short-range thinking are never successful as they become inappropriate once you start expanding your business. When a company diversifies its operations, the corporate logo must also encapsulate the expansion. Hence, short-term thinking can damage your corporate logo in the long run.

Changing Customer Needs:

Without proper research and investigation, your corporate logos will not be able to properly address the customer needs. Since human preferences and taste change erratically, a short-term thinking can make your logo outdated and old fashioned.

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