Sunday, July 10, 2011

Fast Food Logos and its Elements

You ever wondered why fast food logos are among the most recognizable and memorable logo design of the world?  Be it KFC, McDonalds, Pizza Hut or Dominos, these brands

Have you ever wondered why fast food logos are among the most recognizable and memorable logo design of the world?  Be it KFC, McDonalds, Pizza Hut or Dominos, these brands have picked perfect logos for their restaurants. Like every other industry, food industry is also a hugely competitive industry.

Therefore, its logo shouldn't be ignored in any way and all the elements to be used in just right way – color, text and style and the combination of all three.  You must have noticed that all the renowned brands get a logo design for themselves which say a lot in simple way. So, if you want to be a successful brand, in any field, design a logo design which targets yours customers clearly.

Elements of Fast Food Logos:

1: Color

Color has direct physiological effects on the brain. You must have noticed that most of the fast food logos are in red or yellow or both colors. This combination of red and yellow color is also referred as ‘Ketchup and Mustard theory.' Red color is the one that attracts ones attention, makes you hungry and energetic. On the other hand, yellow is an attractive cool color which is capable of stimulating our appetite. Together, if these colors used they symbolize happiness, laughter and good times.

2: Fonts

To get the right font for fast food logos is very critical and important. Fonts of your fast food logo will convey the taste and quality of food served in your restaurant. Therefore, the fonts should be simple, clean and readable from every angle. You will notice that every popular business mark has straight and readable fonts.

3: Style:

The food logos should have a style which depict taste, casual effect and grace as well. A fast food logo should be capable of attracting the right customers within minutes. Therefore, your logo should be inviting and attractive enough to attract the foodie people who want to treat themselves and their friends.

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