Saturday, July 9, 2011

Features of Puma Logo Design

Did you ever know that the popular sports brand that we all know today as PUMA is an offspring of Adidas? Puma is a German transnational company known for manufacturing stylish athletic shoes and sportswear items.

Puma was a breakaway company formed by Adolph Dassler's brother Rudolf Dassler, who owned the Adidas Inc. It took place in 1948 when Rudolf Dassler parted ways from Adidas and established his personal corporation called Puma. After Nike and Adidas, the name that comes in our minds for sportswear manufacturer is Puma.

Design Elements of Puma Logo:

Puma logo is one of the most recognized and well-established logos in the sportswear industry. The logo displays a sign of strength that is revealed with the help of a leaping Puma in the design. Following are some details on the elements of Puma logo:

  • Symbol of Puma Logo:

When you design a logo design, make sure you select the correct symbol. As described above, the Puma logo tends to show a sign of courage and bravery. The symbol used is a leaping Puma, also called cougar or panther, in the Puma logo. This symbol denotes that the Puma products are strong, tough and durable. Another allusion that this gives is that the Puma shoes give you the speed and agility of a Puma to run fast and with optimum speed.

  • Font of Puma Logo:

When you get a logo design for your company, you must make sure that its fonts are distinctive. Likewise, Puma logo holds its very own unique font type. Its bold and simplistic typeface has earned it a unique reputation in the eyes of the customers. The fonts employed in the Puma logo have maintained the status of the firm as a daring and bold company.

  • Color of Puma Logo:

As regards the color of Puma logo, minor adjustments have been made over the years. Nevertheless, the original identity has been reserved parallel to the initial design. There have been versions of red, green and metallic silver. But the current logo holds the universal color of black hue that symbolizes domination and force of the firm.

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