Friday, July 15, 2011

Pick Right Colors to make a Successful Logo Design

A logo design epitomizes the strength and character of a company. It is based on three vital pillar namely the font, color and symbol. Each of these elements is equally fundamental to the creation of a new logo design for any business. Out of these, colors are important for brands identity.

When you design a logo, you must be extremely cautious of selecting the right color scheme for your brand identity. Here are 5 significant effects that your color scheme has on the outcome of the logo design.

  1. 1.    Tells your brand personality:

Nowadays brands are considered as a not just an entity, but a person with a personality of its own. In order to portray the brand personality, the correct colors must be employed by the logo designer. Dark and sober colors are used to exhibit a serious character of the firm. While light and bright colors show that the company is vibrant and dynamic.

  1. 2.    Affects through color psychology:

Colors all have diverse emotional and psychometric connotations. It also depends upon the context to which they are employed. For instance, red is a color that can show a sense of urgency and also demonstrate passion and fervor. While yellow color is capable of inducing hunger in the customers so it is a good color to use in fast food logos.

  1. 3.    Visual Vocabulary:

Gone are the days when TV and print were only available in black and white. So now every business needs to put color into their marketing materials. Colors speak for your business when used in marketing. You can also enhance your logo's color scheme with extra colors. This provides your brand with a full-spectrum effect on the customers.

  1. 4.    Defines your brand heritage:

What are famous brands remembered for? Their unique colors that make them stand apart. For example, McDonald's is renowned for the yellow color that binds its brand heritage. Your color scheme also helps you define the brand heritage of your business for years to come.

  1. 5.    Creates visual appeal:

Another unique effect that colors make on your logo is they attract more clients. The right color scheme will enable a visual appeal that will lure more customers to your business. So make sure that you carefully select the color used in the logo design.

About the Author

<a href="http://www.logoblog.org/">logo design</a>

Labels: , , ,

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home