Elements of Adidas Logo Design

The second biggest corporation for sportswear is Adidas. The company concentrates in sportswear but has now grown into the business of bags, shoes, clothing and other areas. The logo design for Adidas consists of a three parallel striped design that represents a mountain which serves as a reference of goals and challenges that are ahead. This is a strong depiction of durability and elegance.

After Nike Inc, the second biggest corporation for sportswear is Adidas. The company concentrates in sportswear but has now grown into the business of bags, shoes, clothing and other areas. The logo design for Adidas consists of a three parallel striped design that represents a mountain which serves as a reference of goals and challenges that are ahead. This is a strong depiction of durability and elegance.

Adidas was founded by Adi Dasslerand and his brother Rudolf Dassler in 1924. Both brothers wanted to get a logo design for their company but ended up creating Adidas' first logo. They kicked off their brand identity with a three striped design in 1967. At that time, Adidas logo was embossed on shoes only. But later on in 1971 they altered it to a Trefoil logo. Afterward, it underwent a merger with Salomon, which called for a combination logo containing blue color for Adidas and red for Salomon. But soon after, Adidas simplified its logo in 2005 for clarity of identity.

Design elements of Adidas logo:

Adidas has built a strong and everlasting impression through its logo design. Their simple yet effective design is composed of the following elements.

• Shape of Adidas logo:

The shape of Adidas logo design has always been unchanged from the concept of three parallel lines. This is used to denote the exceptional athletic performance of Adidas products that help you in achieving your goals and future challenges. It projects the physically powerful image of the Adidas Corporation.

• Color of the Adidas logo:

The black color used in the Adidas logo has been inspired from the youth which is prominently involved in sports. It helps in stimulating their spirits and portrays a prominent youth culture.

• Font of the Adidas logo:

As the simplicity of the Adidas logo suggests, the fonts are also simplistic but prominent. Adidas has always followed the ‘simple is better' principle in their logo design.

About the Author

logo design

logo design trend