Merits and Demerits of Spec-Work in Logo Design

One of the most emerging and booming trend in the field of logo design is spec-work. Also known as crowd-sourcing, the concept of spec-work has faced several question marks on the validity of this trend. Some say that you get a logo design for a cheap price through spec-work. But let us see both sides of spec-work. Although everyone has their own opinion, we should view every issue from a different perspective as well.

Before moving on to the advantages and disadvantages of spec-work, let us learn what a logo design contest is and how it works. Like any other contest, a logo design contest needs participation. There is nobody forcing you to participate. Only those designers take part in spec-work who truly believes that they have the potential of out-classing all others. It also gives an opportunity for clients who design a logo design to get within a budget.

Let us now analyze the merits and demerits of spec-work in logo design:

Merits of Spec-Work:

• It gives all newbie logo designers an equal opportunity to demonstrate their skills.
• After so many design entries arrive, they serve as a fascinating inspiration point for others.
• Spec-work also gives a competitive opportunity for logo designers in less privileged countries.
• This is also a useful solution in periods of economic downturn for clients as well as logo designers who are unemployed.
• It is a wonderful platform for young designers to gain experience.
• Spec-work gives you a podium to build your logo design portfolio.
• It is an easy way to test their design skills.
• Gives an opportunity to get acquainted with other logo designers.

Demerits of Spec-Work:

• In a few of spec-work sites, they may not give any guarantee of prize money.
• Some crowd-sourcing sites create a legal trouble for clients as well as designer because of copyright infringement.
• Some people say that it undermines the prices of design companies and deep-rooted designers.
• The criterion for choosing a winner is only based on client's personal decision.
• In some cases, clients get low-quality design work because of the low price that they offer as prize money.

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